Your meta title and meta description are the first thing people see in search results. On Squarespace, getting them right is straightforward — but most people still do it wrong.
This guide covers exactly how to write meta titles and descriptions that improve both rankings and click-through rates on Squarespace 7.1. Every example below is based on what actually works in 2026 search results.
What Are Meta Titles and Meta Descriptions?
The meta title (title tag) is the clickable headline in search results. The meta description is the summary text below it. Together, they determine whether someone clicks your result or scrolls past it.
While meta descriptions are not a direct ranking factor, they directly affect click-through rate (CTR), which is. A well-written meta description can increase CTR by 30-50%, sending positive engagement signals to Google.
On Squarespace, you control both fields in the SEO tab of every page and blog post.
How to Write Meta Titles for Squarespace
Keep It Under 60 Characters
Google truncates titles longer than 60 characters (roughly 600 pixels). If your title gets cut off, you lose the ending — which is often the most important part.
Bad (72 chars): Welcome to Our Website - We Sell Handmade Leather Bags and Accessories
Good (48 chars): Handmade Leather Bags | Your Brand Name
Front-Load Your Primary Keyword
Place your target keyword as close to the beginning as possible. Google gives more weight to words at the start of the title, and users scan from left to right.
Bad: Your Guide to Learning How to Bake Sourdough Bread at Home
Good: Sourdough Bread Baking Guide | Your Brand
Use a Clear Separator
Separate your keyword from your brand name with a pipe (|) or dash (-). This is the standard format users recognize in search results.
Format: Primary Keyword | Brand Name
Example: Squarespace SEO Checklist | Mark Recabo
Do Not Stuff Keywords
Google is smart enough to understand synonyms and variations. Repeating the same keyword multiple times looks spammy and gets your title rewritten in SERPs.
Bad: SEO Tips, SEO Guide, SEO Strategies for Better SEO Rankings
Good: 10 Proven SEO Strategies to Rank Higher in 2026
Write Titles for Humans, Not Bots
Your title should make someone want to click. Include power words like “proven,” “complete,” “essential,” or “2026” to increase perceived value.
Squarespace Meta Title Templates
Use these templates as starting points:
Homepage: Brand Name | Primary Service + Location/Keyword
Service Page: Service Name | Benefit Statement | Brand
Blog Post: Number + Keyword + Modifier | Brand
Product Page: Product Name + Key Feature | Brand
How to Write Meta Descriptions for Squarespace
Keep It Between 140-160 Characters
Google displays up to 155-160 characters in desktop search results (fewer on mobile). Anything longer gets truncated with “…”
Write your most important information first. The first 120 characters are the most visible.
Include Your Primary Keyword
Google bolds search terms that appear in the meta description. When your target keyword is bolded, your result stands out visually in the SERPs.
Summarize the Page Value
Answer the question: “What will the visitor get from this page?” Be specific. Vague descriptions do not compel clicks.
Bad: Learn more about our services and what we offer.
Good: Discover 10 proven Squarespace SEO strategies for 2026. Step-by-step guide covering meta titles, image optimization, schema markup, and more.
Add a Call to Action
End your description with a verb that encourages action: “Learn how,” “Discover,” “Get the guide,” “Start today,” “Read more.”
Write Unique Descriptions for Every Page
Duplicate meta descriptions across pages confuse search engines and waste your opportunity to target different keywords. Every page should have a unique description.
How to Edit Meta Titles on Squarespace
- Open the page or blog post in the Squarespace editor.
- Click the gear icon (Page Settings) or click Edit on a blog post.
- Go to the SEO tab.
- Enter your custom title in the SEO Title field.
- Enter your description in the SEO Description field.
- Click Save.
For blog posts, you can also edit the SEO fields directly from the blog post list by clicking the options (three dots) next to any post and selecting Edit SEO.
Common Squarespace Meta Title Mistakes
1. Using the Page Title as the SEO Title
Squarespace uses the page title as the default SEO title. But your page title might be “About Us” while your SEO title should be “About Mark Recabo | WordPress & Squarespace Developer.” Always customize the SEO title separately.
2. Leaving Meta Descriptions Blank
If you do not write a meta description, Google pulls one from your page content. This usually results in a messy, truncated snippet that does not represent your page well. Always write a custom description.
3. Writing the Same Title for Every Page
Every page targets a different keyword. Your titles should reflect that. “Welcome to Our Site” on every page tells Google nothing about what each page covers.
4. Ignoring Mobile Preview
Mobile search results show fewer characters. Preview your titles and descriptions on mobile to make sure they do not get cut off. Keep titles under 50 characters and descriptions under 130 characters for mobile safety.
How to Preview How Your Titles Look in Google
Before publishing, preview your meta tags:
- Use SEOptimer Meta Tag Analyzer to preview your title and description.
- Check the character count and truncation point.
- Make sure your keyword appears in both the title and description.
- Read it from a user perspective: would you click this result?
After publishing, check Google Search Console after 1-2 weeks to see which queries your pages appear for. If you are getting impressions but low CTR, your meta title or description needs improvement.
Meta Title and Description Examples for Different Page Types
Homepage:
Title: Mark Recabo | WordPress Developer & Squarespace Plugin Creator
Desc: Mark Recabo builds custom WordPress websites and premium Squarespace plugins. Schema markup, related posts, table of contents, and more. Trusted by clients worldwide.
Service Page:
Title: Custom WordPress Development | Mark Recabo
Desc: Need a custom WordPress site? Mark Recabo delivers marketing-ready websites built with Elementor, custom PHP, and responsive design. Get a free consultation.
Blog Post:
Title: Squarespace SEO Checklist: 25 Steps to Rank Higher in 2026
Desc: A complete Squarespace SEO checklist for 2026. 25 tested steps covering technical SEO, on-page optimization, content strategy, schema markup, and off-site ranking factors.
Plugin/Product Page:
Title: Dynamic Schema Generator for Squarespace | Automatic Structured Data $29.99
Desc: Automatically add Organization, WebSite, Article, and Breadcrumb schema markup to Squarespace. Boost SEO, rich snippets, and AI search visibility. One-time purchase.
The Bottom Line
Meta titles and descriptions are your first impression in search results. On Squarespace, they are easy to customize — there is no excuse for leaving them blank or using defaults.
Spend 5 minutes on every page. Write a keyword-rich title under 60 characters. Write a compelling description under 160 characters with a call to action. It is one of the highest-ROI SEO tasks you can do.
For a complete SEO workflow, see our Squarespace SEO Checklist: 25 Steps to Rank Higher in 2026.